217 Market Street West, Gaithersburg, MD, USA
217 Market Street West
Gaithersburg
Maryland
20878
US
RUE + ROE was established in 2022 by Briana Abedi + Madeline Kaufmann (with a lot of love, hard work and many laughs!). After working together for over 15 years in fashion, marketing, sales and e-commerce, Briana + Maddie are paving their own way through children’s retail with an innovative, experiential approach to shopping.
RUE + ROE is based in the heart of the Kentlands community of Gaithersburg, Maryland and online, offering nationwide shipping for apparel, accessories and gifts. RUE + ROE carries carefully curated, specialty items, most of which are sourced from women-owned, sustainable brands that are eco-friendly, and ethically made. And more than just retail – at the brick and mortar you will find RUE + ROE hosting pop-up events to promote local businesses and side-hustling-mamas alike (check out upcoming events here). The boutique offers a serene and sophisticated atmosphere for parents to shop, yet a fun environment for kids to enjoy. Founded with three core concepts in mind, RUE + ROE operates with an emphasis on SHOP. PLAY. DISCOVER.
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